SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).
The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.
Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines algorithms to remain effective in 2012.
A checklist outlining the key areas to consider when reviewing on-page SEO. A list of common mistakes to look out for with regard to on-page SEO. list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).