SEO Services

On Page Optimization

SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).


The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.


Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines algorithms to remain effective in 2012.

A checklist outlining the key areas to consider when reviewing on-page SEO. A list of common mistakes to look out for with regard to on-page SEO. list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).

On-Page SEO Checklist:
  • Always start with keyword selection, research and testing
  • Meta Description tag
  • ALT tags
  • H1 tags
  • URL structure
  • Internal linking strategy
  • Content
  • Keyword density
  • Site maps, both XML and user facing
  • Usability and accessibility
  • Track target keywords
  • Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:
  • Duplicate content
  • URL variants of the same pages
  • Off-site images and content on-site
  • Duplicate title tags